The Traditional CD Marketing Company Essay Example | Topics and Well Written Essays - 2250 words

The Traditional CD Marketing Company - Essay ExampleThere has been a lot of change in the retailing environment in association with the issue of downloading digital resource. At the same time, many modern players in the retail CD market have cut out on the branch style of the organization and have streamlined so that they have fewer corporate offices and zones, and more time and attention to pay to its stars and customers. In footing of price, the competition is that of a rivalry between the traditional CD of unison, bought at a retailer in a brick-and-mortar form, versus a vocal music or album that is downloaded over the internet. Nearly all of the leading OMPs provide the same standard set of features and pricing $0.99 singles, a dedicated softw be client, and an extensive catalog of music from the five major labels plus many independents (Lin, 2009). The current research must also look at the vital issue of how many people are downloading music for free over peer to peer (p2p) networks, or paying minimal amounts through services like iTunes, therefore seriously threatening the preserve industrys and the traditional CD retailing industrys profits. From a modern perspective, one can also take a traditional view of the overall industry, in terms of development, production, distribution and retail, talking more about do CDs than about making mp3 files, and focusing on cost requirements for making a hit in music, developing this as a sort of artist investment process. On the other hand, in considering marketing and promoting costs, it is important to testify the popularity of free internet downloading and how much of a threat this represents. The current research examines economic concepts before putting them in the context of CD vs. digital song retailing.