Airbus and its activities whithin the civil aircraft manufacturing Essay

Airbus and its activities whithin the civil aircraft manufacturing application - Essay ExampleThe paper examines the extent to which Airbus has recognized and succeeded in meeting the life-sustaining success factors defined by the industry as well as industry analysts prior to 2005. In addition, Porters generic strategies model will be used to assess the choices that the Airbus management team and Board made, and whether these choices succeeded in giving Airbus a competitive advantage. This analysis compares the performance of Airbus everyplace the past five years to its major industry competitors, Boeing and Embraer. The paper concludes with a discussion of the feasibility and sustainability of the companys strategic direction over the side by side(p) five years.As early as the mid1990s, industry analysts such as R.W. Mann and Company identified several factors that were seen as critical for companies hoping to succeed in the aircraft manufacturing industry (www.rwmann.com). In t heir strategic planning documents and in annual reports to shareholders, the companies also recognized that rapidly changing market factors would require that they adapt their business strategies to address these emerging challenges.Birnbaum (2004) defines a critical success factor as a strategic area where successful performance must be achieved to accomplish the business goal. The dialect must be achieved is highlighted because as the analysis will show, Airbus either misread the critical success factors that were identified at the time, or they simply were unable to practice strategies to achieve their strategic goals. My review of the industry analysts predictions as well as my review of the company websites for Airbus, Boeing and Embraer, have identified the following five common critical success factors for the aircraft manufacturing industry back in 20051. Companies must expand into international markets. The number of new airlines is projected to grow through 2010 to meet increased learn for passenger travel. This growth was projected to take place