321KM Sales and Merchandising Essay Example | Topics and Well Written Essays - 2750 words

321KM Sales and Merchandising - Essay Example Moreover, the study has also focused on the buying and the sourcing strategies that are implemented in the modern retail segment. Buying and sourcing through the appropriate use of suppliers and vendors and the importance of obtaining an effective relationship in between them in order to obtain organizational benefits have been highlighted within this paper. Additionally, the importance of effective merchandising plan and modern merchandising techniques have also been focused throughout the study in relation to the leading cosmetic retail chain, Sa Sa. Table of Contents 1 Executive Summary 2 Introduction 4 Analysis of Operating Context of Retail Management 5 About Sa Sa 5 Store Location 6 Category Management 7 Pricing Strategies 8 Store Design and/or Infrastructure Management 8 Buying and Sourcing Strategies 9 Benefits of Strategic Sourcing 11 Merchandising Strategies 13 Visual Merchandising 14 Recommendations 15 Conclusion 17 Works Cited 18 Introduction With the immense growth in th e retail sector, managing personalization and ensuring constant up-gradation of merchandising strategies are among the fundamental tools in order to achieve a significant position for a modern day organization. In the context of increasing competitive scenario in the retail merchandising, the organizations need to focus on the personal needs of the consumers along with making available the requisite products within the stores. The strategy can help the organizations to develop their customers’ attention by providing fresh products along with making it easy to manage the stock keeping units of the store. The process also assists to customize each store appearance for identifying the needs of the local consumers along with their buying behaviors. Moreover, the method is also supportive in terms of preserving consistency and brand reliability of the retail organizations within the competitive retail segment (Lash, â€Å"How to Successfully Manage Retail Merchandising and In-Sto re Advertising Campaigns†). The paper intends to analyze about the retail management framework of Sa Sa International Holdings Limited (Sa Sa) cosmetic retail group and its various perspectives of retailing its products including store location, category management, pricing strategy along with its store design. Moreover, the study also includes the buying and merchandising strategies of this retail chain organization with regard to the perspectives of retail management concept. Analysis of Operating Context of Retail Management About Sa Sa Sa Sa International Holdings Limited (Sa Sa) is one of the leading beauty product retailing groups within the Asian market. The organization deals in more than 600 brands including health and beauty products, skin, hair and body care products along with make-up products and perfumes through its more than 250 retail units. Sa Sa has been able to flourish its business growth with the concept of â€Å"one-stop cosmetics specialty store† by providing a large number of consumers with a huge collection of both exclusive and own branded beauty care products. The organization also has its online retailing service for the customers along with employing effective marketing tools in order to provide services through its various stores (Sa Sa International Holdings Limited, â€Å"Who We Are†). In the context of retail management concept, the chain retail organizations are associated with the geographically dispersed units that are organized by the headquarters of the retail enterprise. The various forms of chain retailing network may include holdings, sole-ownership and

Leadership a tale of two coaches Essay Example | Topics and Well Written Essays - 1750 words

Leadership a tale of two coaches - Essay Example Bobbi Knight and Coach K are two famous basketball coaches that achieved great success and whose leadership styles were completely different. This paper will discuss those two coaches and their leadership styles. Fielder's contingency theory is made up of leaders who are task oriented and those that are relationship oriented. It is based on the orientation of the leader, the elements of a particular situation and the leaders' orientation. Task oriented leaders do best in low to moderate control situations while relationship oriented leaders do best in moderately controlled situations. In the case of our two coaches, we would have to place Bobbi Knight in the task oriented leadership and Coach K in the relationship type. Furthermore each leader has a different kind of leadership power. That power is referent, expert, legitimate, reward and coercive. Power is part of the leadership influence. Coach Knight used coercive power, though many people liked him, he was able to accomplish what he did through coercion. On the other hand Coach K had referent power. His team sincerely liked him and played well because of it. He also used some coercion but his primary power was referent. In determining which of the coaches was a leader and which a manager, it appears that Coach Knight was the manager and Coach K the leader. The reason for that is that Coach Knight wielded the big stick. Do it my way or not at all which is more a management style, although not a great one. On the other hand, Coach K allowed some critical thinking from his players and brought them through the processes together, this is really leadership style. Five Factor Model The Five Factor Model supported in the text by McCrae & Costa (1987), is a model that describes human personality disorders and gives a basis for the general understanding personality. There are five factors that are considered and they are called the "big 5" (Bradshaw, 1997). These big 5 factors are neuroticism, extraversion, openness, agreeableness, and conscientiousness (Northouse, 2010). The OCEAN concept combines. Each of these traits has characteristics. These characteristics are noted in the table. Characteristics High Scorers Factor Characteristics Low Scorers Creative, original, curious, imaginative Openness-Toleration for exploration of the unfamiliar Unartistic, conventional Organized, reliable, neat, ambitions Conscientiousness-Individual has degree of organization, persistence, and motivation in goal directed behavior. Unreliable, lazy, careless, negligent Talkative, optimistic, sociable, affectionate Extraversion-Capacity for joy, need for stimulation Unartistic, conventional Good-natured, trusting, helpful Agreeableness-Ones orientation along a continuum from compassion to antagonism in thoughts, feelings, and actions Rude, uncooperative, irritable Calm, content, secure, unemotional, relaxed Neurotism-proneness to psychological distress, excessive cravings or urges, unrealistic ideas Self-pitying, worrying, insecure, emotional, nervous According to the text, most managers have an extroverted personality. Certainly in the case of both of these coaches there are extroversion traits in their personalities. They are both talkative and optimistic while Coach

Diversity in Society Essay Example | Topics and Well Written Essays - 2750 words

Diversity in Society - Essay Example This is evident from the legislative measures and Disabled Children Act 2000. According to Moss & Petrie, "Our construction of childhood and our images of the child represent ethical and political choices, made within larger frameworks of ideas, values and rationalities". (Moss & Petrie, 2002, p. 55) There is a need to ponder as to why such children suffers discrimination throughout their lives, what can be done morally and socially to detect the negative influences, how the outrageous behaviour can be avoided and what measures can be taken in order to accept them as a part and parcel of our society. We shall explore how the image, which we have created within our minds of the disabled child, can be changed and prolific while utilising the best of public policies and provisions for disabled children. According to Keogh's research, "we should look for subtypes of students with particular patterns of difficulty while examining social, cultural, and environmental explanations for these differences. If we are truly going to provide the most effective services for students and their families with special needs, it will only occur when we understand individual differences". (Bernheimer et al, 1999, p. 8) Developmental disabilities can affect individuals on a temporary or lifelong basis depending upon their capabilities or sometimes the positive utilization of those capabilities. Individuals (children) also move across the spectrum of disability or involvement in their lifetime, depending on several factors, which include the nature of the disability, developmental achievements, individual differences, rehabilitation services, and the environment in which they function and grow. Where individuals are in reference to the spectrum of their disability is an approach that social workers need to be adjusted to because individuals might need different services and support across the life span that vary in need and duration. This has implications for practice, programming, advocacy, and social policy. (Gitterman, 2001, p. 205) Like it is not necessary that every individual require the same kind of assistance and help from social workers, the requirement varies. Similarly the developmental disabilities that affect individuals and their families are not limited to particular ways, instead they affect individuals in different ways, ways that depend on the nature of the disability, ability level, coping and stress, individual differences, culture and belief systems, society's response to a specific condition, and attitudes and value system. (Gitterman, 2001, p. 205) Recent Services It is seen over the last few decades that individuals with developmental disabilities and their families have been profoundly affected by social, economic, philosophical, political, and scientific changes. These changes have included scientific discoveries about drug treatment and prevention of certain conditions, medical technologies to keep at-risk children alive, deinstitutionalisation of the disabled and mentally ill, cash benefits to the disabled and their families, physical and employment access to public places, public special education, legal protection of civil rights, and the rise of self-help movements for both the disabled and their families. (Gitterman, 2001, p. 206) The onus is on the shoulders of social welfare system to identify measures

Response Paper 5 Essay Example | Topics and Well Written Essays - 500 words

Response Paper 5 - Essay Example The third chapter does not have ways gentle methods of controlling children in their â€Å"middle years,† but measures of living and comprehending a teenager’s way of thinking and behavior (Boston Womens Health Book Collective, 1978). This way, parents can assist their children in becoming the best of themselves. Bell emphasizes that this should not be achieved through fear or looking for approval, but through freewill. The authors’ guidance eases parenting by eliminating the struggling aspect. The third chapter entails real stories by parents and children, which frequently move the reader in terms of joy and pain. The emotional rollercoaster of the examples used eventually lead readers, especially parents, to learn that there is a kinder method of dealing with children in their middle years. The entire reading presents a communication formula for parents with children of all ages. This formula offers a combination of communication and behavioral learning skills and tools for parents. The tools allow parents to go further than their original fruitless response to a response that links and empowers children and parents (Boston Womens Health Book Collective, 1978). The problems children face during their middle years are not for them alone to deal with. This lesson pervades all through the reading. The authors emphasize the parent’s role in assisting his or her child in dealing with their problem. To handle this problem, the parent must first communicate with the child to learn about its source and effect on him or her. Acquiring problematic information from the child should certainly include realizations on the parent’s side regarding the child’s entrance into the public world. In addition, changing physically contributes to the effect or source of these problems. To help the child with them, the parent should consider

Kingdom of God Essay Example | Topics and Well Written Essays - 250 words

Kingdom of God - Essay Example One of the major messages that were sent by Christianity focuses on the afterlife of the believers. That is why it is important to explore the concept of Kingdom of God. First of all, one should note that it is not observable (Luke 17:20). In other words, it is not same particular part of the physical world. Another point that should be mentioned is that the Kingdom of God marks a new age in the development of the world. For example, in Luke 16:16 it is suggested that preaching of the new Gospel reflected the transition from old Jewish centered faith to new, international one. So, the actual appearance of the Kingdom will be a major event in the history of humanity. In Mark 10:15 it is stated that if people want to enter the Kingdom of God they should have a child like faith. This is particularly important since it suggests that many people should work on themselves to develop this kind of faith. It is quite obvious that one of the major characteristics of Kingdom of God is love which is the concept that is promoted by Jesus Christ (Mark 12:32). All this results in the understanding that the Kingdom will be based on Christian ideas. Finally, Kingdom of God will come to the Earth unexpectedly, as it was depicted in the parable of Ten Virgins (Matthew 25: 1-13). This means that people should be aware that every minute might be the last and act accordingly: refrain from sinning in order to get into the Kingdom of God.

Peter's farmer shop Essay Example | Topics and Well Written Essays - 2000 words

Peter's farmer shop - Essay Example Geography The location of the business is at Yorkshire, West Yorkshire, to be exact. He wants to exploit local culture and appropriate tourist base (Bangs, 2002, 102). Marketing Mix Product Peter at first wants to sell vegetables boxes to his potential customers then he has planned to develop new products that he can use to penetrate farmers markets and especially food festivals where the level of sales might have an incline. These products might be in form of food and drinks. Pricing Having the low price is unprofitable since the client does not care about pricing as a businessman thinks; therefore Peter should have average prices and compete on quality products and services for example transportation services e.t.c. He also should be able to prepare credit policies for potential customers. Promotion The question that Peter is going to ask is how will the word get out to the customers? Peter can use two types of promotion which are personal selling and advertising. Advertising in th e sense that when he takes his products to the farmers market he can put up a stand and use banners to describe and differentiate the types of products he is offering. For example if he is selling fruits and vegetables, he might have pictorial messages that display these goods so that even customers are far from his stand, they can be able to tell the kinds of products that are sold by him. Personal selling comes in handy when customers want to know how these products can be used apart from the mere fact of edibility. He may also use other forms of promotion for example; ‘trade concert’, ‘catalogues’, ‘seller incentives’, ‘advertisement’, ‘network of professionals or friends’ depending on his promotional budget. Place: We know that Peter wants a location that is local to him which is within West Yorkshire. So before he chooses a location for his business he needs to think about what he wants and needs in a location and its effect on clients. He should ask himself the following questions prior to the previous statement. -Is his location important to his customers? If yes, why? Peter should choose a convenient location in terms of distance to the place of business; therefore he should research on what the customers’ needs and wants are, compare it to his business product wise and choose the best location. Ease of accessibility to consumers. -Is it consistent with his image? Image is everything. It distinguishes one business from another. Peter should choose a location that portrays his image and the image of his soon to be business. If the image and the purpose of the business are different, Peter might end up losing important consumers. -Where is the competition located? Near or distant? The best location of competitors for him should be distant. This is to curb poaching of consumers by the competition which is River ford organic farm. The idea here is to retain customers as well as getting new ones. Market Place Customers Peter should be able to identify his target customers, their needs and wants and their geographical locations. He must analyze the end consumer so as to be able to formulate different customer groups which will guide him when he is constructing a demographic profile of them which includes the following:- Age Peter should identify different age groups and what kind of products they prefer. Gender Each gender prefers specific products. It is the work of

Does The CSR Practice Help the Wall Mart Organisation to Achieve Its Case Study

Does The CSR Practice Help the Wall Mart Organisation to Achieve Its Goals and Objective - Case Study Example Wal-Mart is a reputed store, still the employees and workers are not at all happy with its policies and rules. Due to which large amount of workers decided to leave the organization of Wal-Mart and migrated to various other regions of the world. As a result, it gave rise to the problem of labour shortage mainly in the region of China. Such type of corporate miss-behaviour gave rise to a new problem known as Wal-Martization within the organization (Chan & Siu, 2009). There are varied issues entirely related to the labour or wage violation: Minimum amount of wage is offered to the workers that’s almost impossible for the workers to live their life in an effective way (International Labour Rights Forum, 2012). The workers are forced to work for longer hours with very less amount of wages. The workers are forced to work for more hours but their overtime wages are violated by the organizational hierarchy (Singh, 2012). The materiality leaves of the female workers are also violated by the management of Wal-Mart (Globescanfocus, 2013). Due to which, Wal-Mart was named as Sweat-Shop by its workers and its reputation was hindered. Therefore, in order to remove such a worse reputation and image, the management decided to implement certain Corporate Social Responsibilities (CSR) for the benefit of the workers (Sum, 2009). It decided to present desired wages for the workers so as to gift a better living condition to them. Along with this, it also tried to implement better machineries so as to enhance the working conditions (Kaye, 2012). Other than this, the management also decided to present overtime wages for the workers along with piece rates as well. Moreover, they also committed to present the similar wage rates to the workers in case of lower orders of the garments or toys. This acted as a boon for the organization to regain its reputation and image in the market along with dominance power as well (Globescanfocus, 2013). Part 2: Being the world’s number one legendary brand in the segment of apparels, Wal-Mart had to suffer a serious set-back in the year 2004. It was due to its internal strategies and policies.